ColumbiaTech picColumbia Tech focuses on exceeding customer expectations.
By Alan Dorich, Senior Editor at Knighthouse Media

Some firms are weighed down by a complex structure, but Columbia Tech thrives by keeping things simple. “The organization is kept relatively lean and without a lot of steps,” Senior Vice President of Supply Chain Scott Johnson says.

This has given Johnson the freedom to respond quickly to market changes in the supply chain. “The whole company is really built around flexibility and being able to move faster and more efficiently than the next guy,” he says.

Harley Davidson picHarley-Davidson prepares for the next generation of motorcycle riders.  

By Kat Zeman, Senior Editor at Knighthouse Media

One of the world’s most well-known motorcycle manufacturers, Harley-Davidson has launched an aggressive 10-year campaign to attract more riders to the sport and create brand awareness. 

Celebrating its 115th anniversary this year, the Milwaukee-based motorcycle maker will focus on building the next generation of Harley-Davidson motorcycle riders and increasing its international sales through the launch of innovative new products. This includes 100 new high-impact motorcycles and highly targeted and engaging marketing campaigns. 

Nebraska Book Company picNebraska Book Company uses its more than 100 years of experience to evolve in the competitive higher education used textbook market.
By Staci Davidson, Managing Editor at Knighthouse Media

The book industry is not new, and when it comes to Nebraska Book Company (NBC) – a leader in sourcing and distributing used books – it rarely deals with new materials. But with a history that dates back to 1915, NBC knows how to evolve and keep things fresh. This is how NBC maintains its market leadership position and continues to be a high-quality supplier and customer.

“For most companies, customer experience is important,” notes Peter Grenier, senior vice president of operations and strategy. “With us, our customers are also our suppliers – so customer experience has to be top of mind in every transaction.”

Ainsworth Pet Nutrition

Credit Chris Vallieres

Ainsworth Pet Nutrition’s logistics operations stay on top of industry trends and challenges.
By Jim Harris, Senior Editor at Knighthouse Media

During his tenure as vice president of logistics for Ainsworth Pet Nutrition, Ryan Hunter has stressed to his team the importance of being proactive. “We are a high-growth company in an industry that is changing rapidly, and that is very exciting,” he says. “We are trying to shift from reacting to growth to driving change within our logistics operations.”

The pet food manufacturer identified three strategic logistics initiatives that will allow it to drive change within the organization. The first of these is to expand and optimize its footprint by ensuring it has the right number of distribution centers in the right locations.


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