AI Startup Treefera Secures $30M to Enhance Supply Chain Transparency

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The global push for supply chain sustainability and transparency has led to a surge in climate-tech innovation, and few exemplify this better than Treefera. The London-based AI supply chain startup recently raised $30 million in a Series B funding round, led by Notion Capital with participation from Endeit Capital, Albion VC, Triple Point, and Twin Path Ventures. This funding round, notable in a tough climate for green tech financing, underscores the growing importance of first-mile traceability in global supply chains. Treefera is positioning itself to deliver critical environmental, social, and governance data to clients across sectors, with its AI-driven platform offering a window into the earliest and often murkiest stages of the supply chain.

The importance of first-mile transparency in supply chains

While many companies have made strides in tracing goods during transportation and final delivery, the early stages of the supply chain, including farms, forests, and production sites, remain stubbornly opaque. Known as the “first mile,” this segment is critical for ESG compliance and carbon accountability, yet it is historically underreported and difficult to monitor. Treefera targets this gap with a suite of technologies that deliver environmental data from the point of origin. With pressure mounting from regulators and stakeholders, the ability to trace materials back to source is no longer a competitive advantage. It is a baseline requirement.

Enterprises increasingly face scrutiny under policies like the European Union Deforestation Regulation, which demands verifiable sourcing data. Treefera’s proposition speaks directly to this challenge. By enabling detailed monitoring and reporting from the first mile, the company provides a practical solution to one of the supply chain’s most enduring blind spots.

Treefera’s technological approach combines AI and satellite intelligence

Treefera’s platform differentiates itself by integrating a combination of artificial intelligence, satellite imagery, drone footage, and verified land records to build a comprehensive picture of the supply chain’s start point. This multi-source data pipeline allows for continuous tracking of ecological and social conditions. Rather than relying on manual audits or self-reported metrics, Treefera provides an automated, scalable approach to sourcing transparency.

All data collected is made accessible via application programming interfaces (APIs), ensuring easy integration into clients’ existing supply chain management tools. This allows companies to evaluate risk, track decarbonization progress, and generate verified insights that meet audit requirements. The platform supports carbon credit verification, a major draw for industries navigating increasingly complex carbon markets.

Enabling ESG compliance and reshaping carbon credit verification

Treefera’s relevance is sharply underscored by the escalating requirements for ESG reporting. From agribusiness to retail, companies now face legal mandates to disclose the provenance and sustainability of their raw materials. Treefera’s tools offer verifiable, auditable data that helps businesses meet these requirements and avoid the reputational and financial risks associated with noncompliance.

The platform’s impact extends to the carbon credit economy as well. Trust in voluntary carbon markets has been eroded by inconsistencies and lack of transparency. Treefera addresses this by offering end-to-end verification of carbon projects, backed by credible, timestamped environmental data. By standardizing this process, the startup is helping to rebuild market confidence and streamline reporting for stakeholders.

With its recent funding secured, Treefera is poised to accelerate its geographic footprint, beginning with expanded operations in Europe and North America. The company has signaled its intent to invest heavily in product development, aiming to refine its data architecture and increase user accessibility.

Sources:

• Sustainable Times