Changing demands

The research shows most Americans plan to do at least half of their holiday shopping online, and consumers are looking for fast, free deliveries and sustainable packaging options.

“The rapid growth of e-commerce that has occurred during the pandemic, combined with the busy holiday shopping season, is putting unparalleled pressure on the behind-the-scenes logistics operations. Poorly designed packaging that doesn’t perform in this rigorous supply chain can create additional issues, like shipping delays or gifts arriving damaged,” said Mark Ushpol, managing director of packaging at DS Smith.