ChatGPT and AI features added to Avery Dennison’s

The latest updates will help manage billions of items across the platform and prepare brands for upcoming changes to EU digital product legislation

In a Spring 2023 update, Avery Dennison has revealed that its connected product cloud,, will now incorporate exciting new artificial intelligence (AI) features, including the integration of ChatGPT for automating alert responses.

As the first of many applications of generative AI on, this will enable improved collaboration and efficient communication amongst supply chain partners, while ensuring privacy and complying with data protection regulations.

Max Winograd, Vice President of Digital Solutions at Avery Dennison, explained: “The goal of using AI technologies is to increase efficiency by reducing time spent on repetitive, manual tasks. Today, sourcing and supply chain managers spend a significant amount of time chasing information via email, typing out repetitive inquiries and follow-ups.

“With our generative AI, we are helping to speed up this process significantly, while maintaining trusted, human connections among partners in the supply chain,” he added.

However, this is only the first release of’s generative AI-driven capabilities. The team is planning to gradually add advancements over the course of the year, such as natural language queries on large datasets, content creation for consumer-facing experiences, and intelligent, personalized notifications.

Additionally, a dedicated module for Digital Product Passports (DPP), DPP Essentials, will help companies prepare for the forthcoming EU scheme, which will apply to batteries, textiles, and consumer electronics from 2026.

As an Associate Partner of the CIRPASS consortium, which is advising the EU on implementation, Avery Dennison is equipped with first-hand insights to appropriately shape the platform and advise customers. On a practical level, will capture and manage key data relating to this legislation, which can then be selectively shared with consumers, informing them of a product’s environmental credentials.

Max said: “From the outset, has been designed to provide organizations with unprecedented visibility into the origin, sourcing, and re-use of their products. The addition of the DPP Essentials module is an extension of the functionality customers already have and provides them with the templates needed to prepare for the upcoming legislation.”