Funding the future

Circulor, the leading provider of supply chain traceability and dynamic CO2 tracking, has closed $14m in Series A funding to accelerate the company’s rapid growth.


The Westly Group led the round with participation from Salesforce Ventures, BHP Ventures, Future Positive Capital, 24Haymarket and Sky Ocean Ventures. Existing investors in the company include Boeing HorizonX, Volvo Cars Technology Fund, Jaguar Land Rover’s CVC arm, InMotion Ventures, SYSTEMIQ, Plug and Play and TotalEnergies Ventures. Steve Westly, Founder and Managing Partner of The Westly Group, will join the Circulor board.

Circulor will use the investment to drive ongoing innovation and extend its presence in North America and Asia. The investment highlights Circulor’s success in enabling global businesses, including Volvo Cars, Polestar, BHP, and LG Energy Solutions, to track and manage their supply chains, support responsible sourcing, analyze supply chain emissions, and improve sustainability.

Douglas Johnson-Poensgen, CEO of Circulor, said: “We are on a mission to make the world’s most complex industrial supply chains more transparent, and help prevent the exploitation of people and our planet. Traceability-as-a-Service is fast becoming a requirement for the world’s leading brands and this funding will help us accelerate our impact and revenue growth.”