Getting clever

The research showed that 92 percent of businesses are struggling to manage market fluctuations caused by supply issues, Covid-19 and Brexit. It also found that organizations with outdated practices around pricing face will struggle to navigate the complexities of unpredictable supply chains.

2022 will see business model transformation pushed up the boardroom agenda as global change becomes increasingly unpredictable. John Moss, CEO, Flintfox, commented: “After the continued uncertainty of the pandemic, margins have never mattered more. Moving to an intelligent pricing model will enable businesses to better handle operational complexities and future-proof their businesses from harmful market events.” In fact, the UK has potentially the most to gain from intelligent pricing. Thirty-four percent of UK businesses approach pricing on an ad-hoc, case-by-case and manual basis – the highest across all markets surveyed (average globally is 26 percent).