Next generation global tracking

AT&T is connecting a smart printable and disposable shipping label that will help businesses track the location and condition of products shipped worldwide and enable actionable decisions based on the massive amounts of data collected.


The adhesive label developed by Sony Semiconductor Israel (Sony) is activated when attached to the parcel and tracks every item shipped across the globe.

The Smart Label connects to AT&T’s highly secure LTE-M cellular network and sends data to the Smart Label cloud to enable decisions while packages are in transit. It can be easily integrated with existing enterprise systems. Businesses gain full visibility into every item shipped during transit and can act quickly on the data.

The entire end-to-end process can be supported through the design and integration expertise of AT&T’s IoT Professional Services Organization – from installation to deployment and project management.

Just about any business where efficiently tracking and monitoring location and condition of products is critical can use the solution, including manufacturing, raw materials, consumer products, cars and trucks, logistics, electronics, pharmaceuticals, retail, health care, food, and agriculture.