Supply chain worries

The study of more than 1,000 US consumers found that worries about more delivery delays, product shortages, and disruptions are worsening across the nation due to the rise of the Covid-19 Delta variant, and that people are looking to brands to help settle their concerns.

“These insights paint a clear picture that the ongoing global supply chain issues are impacting many Americans,” said Jon Chorley, group vice president of SCM product strategy and chief sustainability officer, Oracle. “Ultimately, the supply chain is where brand promises are either met or broken. Organizations that are able to provide the supply chain efficiency and transparency that customers expect will be rewarded with greater customer loyalty and accelerated business growth.”